Jotun launches high-end floor coating ‘Jotafloor Rapid Dry WB’ in the Middle East

Earlier this year, Jotun Paints, one of the world's leading producers and suppliers of paints and coatings, has launched the ‘Jotafloor Rapid Dry WB’, a high-end water-based, semi-gloss floor coating, in the Middle East. The new product is specially formulated to be home and environment-friendly, and is based on ‘nanotechnology’, which involves the development of materials with particles at a molecular scale. The incorporation of this technology allows the new coating to be applied quickly onto surfaces, with drying time that lets users apply two coats on the same day, while facilitating better penetration into concrete.

Ideal for areas with high foot traffic areas as well as light duty floors, 'Jotafloor Rapid Dry WB' is a premium fast-drying, 100 per cent pure nano acrylic floor coating solution that offers excellent durability, UV protection and aesthetic properties. It is more abrasion-resistant than the normal acrylic technology, produces low emissions and does not have a strong odour, as harmful solvents used in its production have been replaced with natural water. 'Jotafloor Rapid Dry WB' also features anti-bacterial properties that prevent fungus and bacteria build-up on surfaces.

"'Jotafloor Rapid Dry WB' is Jotun's first product to be based on pure 'nanotechnology', and is the result of our sizeable investment of time and resources into product research and development," said Terje Langmoe, Concrete Concept Manager, Jotun Coatings. "This unique and environmentally sound product meets the needs of the common end-user segment, and addresses the market's call for consistency, quality and sustainability across the range of paints and coatings."  

Easy to clean with water and non-reactive to day-to-day detergents, 'Jotafloor Rapid Dry WB' can be used for floors requiring a fast-drying, easy-to-apply, light duty floor coating, such as within exhibition halls and other venues for indoor events. Available in a stunning palette of more than 1000 colours, the coating is guaranteed not to lose its colour and shine even when exposed to sunlight, and can handle mild spillages and light pedestrian traffic within factories, warehouses and garage showrooms.

"The launch of 'Jotafloor Rapid Dry WB' is reflective of our continuous efforts to offer the latest product innovations in paints and coatings technology and satisfy the increasingly complicated requirements of regional customers. This new product is targeted towards the end-user market for application-specific premium paint and coating products, and is part of our commitment towards ensuring the availability of suitable high quality paints and coatings in the region," concluded Langmoe.