Jotun Paints empowers consumers in the Middle East through social media networking

Leading paint manufacturer integrates Facebook to revolutionary online colour visualisation tool ‘ColourAdvisor’, helping consumers plan better and make quicker painting decisions.

Jotun Paints, one of the world's leading producers and suppliers of paints and coatings, has announced that it has integrated Facebook, one of the world's leading social media networking sites, to its online colour visualisation tool called 'ColourAdvisor'. The tool will help consumers in the Middle East plan better and make quicker and better painting decisions for their homes.

Customers can click on the 'Share on Facebook' button to share their creations with their friends and family, as wall posts. 'Email Picture to a Friend' button meanwhile lets customers email the picture they painted to email addresses of their choice. 'Find a Jotun Dealer' button allows customers to locate the nearest Jotun Paints dealer on Google maps. The 'Email Us' button on the other hand allows customers to send their feedback and comments to Jotun Paints officials.

  'Opinions and Suggestions' are the two key words when it comes to making a creative painting decision for homes. It is common that when people want to paint their homes, they ask for opinions on wall colours from their friends, relatives and so on. ColourAdvisor lets people visualise different colours on the walls of their homes, and hence we thought it was a good value addition to let them share these ideas.

According to recent research done by Jotun Paints, consumers in the Middle East are becoming more conscious and more engaged in the decoration or redecoration process of their homes. Thus, colour plays an important role in inspiring individuals into creating a relaxing ambience. Jotun Paints wants to get closer to its customers and follow its customers' decoration and redecoration process online. In the age of increased online activities, end users are getting highly interactive on social media platforms such as Facebook.

Jotun Paints is providing end users with options to share their creativity with their family and friends. 'ColourAdvisor' is a revolutionary easy-to-use online colour visualisation tool, which can also be accessed in more than 1500 outlets across the Middle East. The enhanced software is capable of letting the end-users do a 'digital paint job' by uploading a picture of their own rooms and selecting their desired colours. Customers can now enjoy a more realistic experience through superior colour rendering, extended interactivity and accessibility to more colours, thereby making their decision regarding colour choices easier. 

Founded in 1926 in Norway, Jotun established its presence in the Middle East in 1974, with Jotun UAE Ltd. Ever since, Jotun has expanded dramatically throughout the region and is the first paint manufacturer to be awarded the ISO 9001 certification. Jotun has consistently invested in state of the art factories including the recently opened plant in the Al Quoz area of Dubai, UAE - the biggest worldwide for Jotun and the Middle East.

Jotun has been at the forefront in terms of developing products specifically suited to local conditions. Three decades of experience in the Middle East region, has helped the company produce a variety of conventional and specialised coatings - each incorporating the latest technological developments while offering performance with economy - catering to the various product segments and demands of the different markets. Today, Jotun's diverse product range includes decorative, protective, marine, floor/concrete protection, powder coatings and intumescent coatings, bearing a solid testament to the company's reputation of being truly a single source solution for clients, consultants and contractors alike.

About

Per Olav Ramstad is the Regional Marketing Director of Jotun Paints MENA. He holds a masters degree in economics and business administration from the Norwegian School of Economics, as well as another Masters degree in brand management from the same institution. Ramstad had been working in Lilleborg AS, a company in the Orkla Group for a number of years and has extensive experience in the marketing field, such as innovation, advertising and brand management. He joined Jotun in October 2010.